Visual Marketing and Design for Promotion
This course is designed for those who want to increase the attractiveness of their brand with the help of visual content. Participants will learn how to create designs for advertising, social networks and websites, learn how to use colors, fonts and composition to attract attention. Key topics:
Basics of visual marketing and its impact on the audience
Development of design for advertising and social networks
Creation of corporate identity and use of branded elements
Choosing colors and fonts to create the right mood
Adaptation of visuals for different platforms and analysis of their effectiveness
Psychology of sales: how to influence customers
This course is suitable for marketers and business owners who want to understand how psychological aspects influence purchasing decisions. Participants will learn how to motivate customers, create “hooks” and inspire trust. Course program:
Basics of sales psychology and customer behavior
Using emotions and triggers in marketing messages
Techniques that increase customer trust and loyalty
Strategies for creating urgency and scarcity
Examples of successful application of psychology in marketing
Packaging and promoting products on social networks
This course will help those who want to master the promotion of products and services on social networks. Participants will learn how to properly package a product, choose the right platform, develop content and organize advertising to increase recognition and sales. Key topics:
Defining the target audience and choosing social platforms
Presentation and packaging of a product for social networks
Developing a content strategy and creating posts
Targeted advertising and retargeting
Analysis of promotion effectiveness and strategy adjustment